JITU studio created an immersive 3D mapping animation for the official kick-off of the 2019 #ADIDAS “CREATORS UNITE” campaign and the Chinese New Year celebration in Shanghai.
Adidas is well known for designing and manufacturing shoes, clothing and accessories. In order to organize the Adidas Creators Day, Adidas works with AUDITOIRE, a brand experience agency that creates impressive live events that inspire, motivate and engage audiences.
Adidas and AUDITOIRE did an event to merge the digital and physical worlds to unite all CREATORS and celebrate the Chinese New Year in Style. The event took place in Shanghai, the 11th of January 2019. This event contained several stages including the introduction of several guests and demonstrations of dance and sports. They was looking for a creative company to create a 3D animation opening video and logo loop for the Adidas Creators Day in Shanghai.
We helped them to make a physical event designed for a live-streamers point of view with a unique 3D effect stage set up which can only be fully realized when viewed online uniting creators across China to participate in a variety style show with exclusive brand and retail opportunities. For this event, we did the guest arrival logo loop as well as the KV loop. We also did immersive 3D animations for all the battle scenes.
The 3D animation was an immersive visual accompanied by the dance performance on stage. Celebrities Angelababy, Ning Zetao & sculpture artist Ren She were also present during the event.